My Tribe Project Snapshot | Mon of week 2

My Tribe in week 2 … 52 more fans on Facebook – 25 new works in the Open Exhibition … Top rating project on Pool … praise from the Manager of Radio National… the hero spot and more …

Things are cooking … this week we were promoted on Pool in the ‘hero spot’* (the pool front page) via a guest blog post written by our own Susan Anderson – it is a great bit of work and received lots of positive comments. Members of the pool community are starting to get involved and are interested in our project.

Our Executive Producer Claudia Taranto is happy with our overall progress and sent the (acting) manager of Radio National the link to Susans’ pool post – he sent back this:

Hi Claudia

Thank you for the link – wow these contributions are fantastic, already. Just so nicely told. I love the Castlemaine Rifle Club. It is amazing that they have got involved. Loving it, thank you

Michael Mason
Group Program Director/Acting Manager Radio National

My Tribe online feature – this is up but still in progress. We are yet to get our ‘Showcase Page’ up – this will collect all the work featured in the exhibition (online, broadcast or at Fed Square). This week the selection crew is going to try to organise a ‘vote’ for the next work entered in the showcase – they need to deliver the selection by this Thursday … so, do put in your two bobs worth and vote for what you think should get selected.

My Tribe broadcast – we were not featured on air this week. However, promos on Radio National are starting to be rolled out – I haven’t heard these yet … (there was a Tribal call-out to contribute to these, but no one responded – so Claudia made them). Also, Claudia saw the posters made by Dengli, Camilla and Pei Huan and thought they looked great. There was some concern over the use of the logo – this was cleared by (marketing manager) Nicola Fern who is happy for use but needs a high resolution version – and felt inspired to offer us $300 towards printing costs – so excellent outcome!

My Tribe Pool group – aka Open Exhibition@pool – Rose has reworked the ID image for the group to make it’s function a bit clearer – I think this has been a great improvement. Membership is up by 10 to a total of 90 – and uploaded work by 25 to a total of 50. There has been much more commenting going on – more ABC people are wading into the mix and the Community Managers (aka you!) have been doing much more – the whole thing is looking significantly more lively. I have figured out how to get stats on the group too -we have had 694* views of the group in the past 2 weeks

My Tribe project page@pool – this has had 557 views in the past two weeks

My Tribe work-in-progress group – Again, Rose reworked the ID image so that it explains the function of the group – I think this helps. We have 70 members (up by 6) and 33 bits of work (up by 9). It has had 506* views in the past two weeks … think we still have difficulty trying to differentiate between the work-in-progress group and the exhibition group …

Facebook – we had 38 interactions (up by 25) and a post quality of 8.9 (up by 6.7) – we now have 317 fans (up 53 from 264). Have noticed Jonathon has been very active on pool commenting on work and telling contributors that their piece has been featured on the Facebook page – think this is an excellent strategy. Have a look at the page stats (see photos album on picasa) they are quite interesting – we have a balance of 35%/64% male/female fans – and 154 from Australia, 66 from the US and 49 from the UK … most of the interactions are coming from us – and the post getting the strongest response was the one that asked a question “if you had a choice of any tribe – what would it be?” this was our first experiment posting something other than a link or a comment on submitted work.

Twitter we are up 10 followers from 43-53. All Facebook comments by admin automatically get re-tweeted – as do new tags on Delicious. We are getting more mentions of @mytribehq (mainly from ourselves). We have 6 tweets retweeted (last week it was 4) – we are also up by about 3 on tweets containing “my tribe” and “radio national” – so, things are bubbling along.

delicious tags – looking a bit thin at the moment … would welcome any social bookmark friends

my tribe blog – a my tribe blog sketched – now it’s over to ABC

FOR IMAGES: see Picasa Album HERE

* to compare – the front page got 5620 views in past two weeks – and the front page site feed has 18601 subscribers. Note that my tribe is the top rating pool content – after the front page and the pool blog.


My Tribe Project Snapshot | Mon of week 1

The public adventure begins … My Tribe launched April 10 … we are featured on the front page of Radio National and receive two voice over television ads on ABC1 and ABC2

reviewing our assets as of Monday April 12 this is our starting point

My Tribe broadcast – we launched with a mash up of stuff from my tribe here – – to be honest, I don’t think it sounded great … but good to listen and see how the project is being framed

My Tribe online feature – said quite a bit about it in the last post – we have some of our featured work up, but the feature is as yet unfinished –

My Tribe exhibition @Pool – we have 80 members and 25 pieces of work – these are healthy numbers (because PP1 is a healthy crew) not a whole lot of commenting going on – and quite a few bits of work that don’t appear to have any relation to the theme … also, some work in there that should be in the work-in-progress group … also some work coming in with no ID image and no explanatory text …

My Tribe work-in-progress@Pool – we have 72 members and 24 pieces uploaded. Some of the same probs as the exhibition group – a few bits with – no ID images, no explanatory text or it is clearly in the wrong group – also, very few people commenting

Facebook – we have 14 interactions this week and a post quality of 3.2 – currently sitting on 264 fans and we have lost about 9 … While we have lots of ‘fans’ they are not very active – they have given a few thumbs up – but there are no comments and no one has taken the initiative of writing on the wall … the best reaction was to Cris’s my tribe video – explaining the whole venture (which I uploaded stright to FB)…

Twitter – we currently have 43 followers – content gets tweeted straight from FB and also from the delicious account. We have had three re-tweets according to the stats … But I’ve come across quite a few others that have not been counted – I’ve saves some searches and it’s interesting seeing the pathways tweets take – getting some retweets via RN and also the Pool

Other – we are featured on the front page of RN – and had a couple of voice over ads on ABC 1 and 2 – I haven’t heard any RN promos yet

*** tried to upload photos but kept getting an error – see the full glossy picasa album HERE

Map of My Tribe project collaboration

The set up

In the interest of transparency and to capture as much of the project as possible, as it unfolds, we are using this blog as a documentary. We will try to present issues and problems as they arise, as well as the successes.
There are four strands in the overall structure: the public space, represented by the My Tribe project on Pool, Facebook, Twitter and blogs and through the association with RN 360; the student coursework in Production Project 1 [RMIT Media]; and the research project, Future Makers Future Markets. Each of these interlink, but also operate independently.

Foure stands

This diagram shows the breakdown. Overtime we will be looking for the relationships between the strands, as preparation for building teaching guidelines (one of the outputs from our research).

Each of the online spaces in the strands needs to be constructed and linked. The initial work is time-consuming. We’ve been working fairly solidly for over a month to get it in place for the launch.

Looking at each:

1. My Tribe on Pool/Public Space

Kyla negotiated the agreement with RN 360 to establish a public call out to set up a micro community inside Pool. The community includes people in the broader Pool community who might be interested; Radio National listeners, students from our program and a number of other institution that have been invited in as participants or observers.

Pool is likely to have the redesign implemented this year. But for the moment the My Tribe set up on Pool includes a pre-launch call out page, explaining the project to the community; My Tribe profile page; a work-in-progress page; upload page for media and meta data and a HQ for admin.

These are supported by a Facebook group and Twitter account.

2. The ABC Radio National 360documentaries connection

Radio National 360 Documentaries has previously run projects through Pool. Notable ones include ‘My Street’ and the more recent, ‘City Nights’ produced by Gretchin Miller. Students in last years PP1 contributed to a similar participatory project run by Natasha Mitchell called Gene Pool.

The students built a good reputation from their involvement in the 2009 project and RN was happy to work with them again – albeit only indirectly, with the expectation that the students would be managed and not need a lot of attention. The overall My Tribe project also required a producer to coordinate the collaboration between RN and RMIT and other institutional participants. Kyla Brettle stepped into this role, and in doing so agreed to produce an ABC blog and 50-minute radio documentary to bolster the project.

It’s useful to be realistic about the amount of time that RN producers can contribute, in terms of feedback to participants and community management to this scale project. So it was also agreed that we would take up some of that work in the My Tribe community.

It is possible to set up a call out on Pool without RN involvement. And it is likely that if the demand grows RN would not be able to support too many requests.

3. My Tribe in the Classroom – PP1.10

Coursework in PP1 is similar to previous years, with the objective for students to produce a piece of media /radio%20or%20video/tv to broadcast quality. Students work in groups of 4 to optimize the time [approx 6 weeks production]. In this project we have included an emphasis on exploring the role of social media producer. This is one of the roles we see emerging from social media and how it intersects with a broadcast institution like the ABC.

So, around 30% of the class work will go towards understanding the role and building knowledge around the emergent space. This includes students being required to stimulate the community, collaborate with others, make posts and leave comments on others work, and manage the outcomes such as exhibitions at Fed Square, RN Online and broadcast material for RN 360. This type of activity is known as ‘vitality’ and is highly valued in web 2.0 interactions.

Students, in their groups will develop work to ‘pitch’ stage, including reference to the social media activities and present to industry people. We have been able to being in two industry people to directly respond to student work, one from online/audio sector and another from independent film production.

4. Research Future Makers/Future Markets

FuMa is the research project. It is looking at the issues that we need to address when educating media students who will be working in radically different media organisations, using social media to create new collaborative forms, as the workplace and as distribution channels [all in one].

The issues we have identified so far are:

  • working in the public space
  • developing a media identity and IP entrepreneurialism, and
  • privacy, intellectual property.

At the conclusion of the semester we will review and reflect on all the activity involved in the project. Then prepare a number of papers and teaching materials. We would appreciate broad involvement and are especially interested in capturing your observations and reflections. If you have managed to include My Tribe in your coursework we will be able to compare a variety of experiences. If not you might have some insights from a different perspective.


This is the online space for an RMIT University led education research project examining work integrated learning in the public space.

The site offers public information about the project but also acts as a workspace, with some sections restricted.

Please feel free to look around and check in for updates.